Privacy Policy

Effective Date: 19-3-25

1. Introduction

Welcome to Sustainable Options Eco (“we”, “our”, “us”). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you interact with our website (www.so-eco.co.uk) and services.

We are the data controller for the purposes of data protection law. If you have any questions, you can contact us at:
Email: data@so-eco.co.uk
Address: Cotton Court Business Centre, Preston, PR1 3BY

2. Personal Data We Collect

We may collect and process the following types of personal data:

  • Full name
  • Email address
  • Phone number
  • Postal address
  • Details about your property
  • Your benefit status (used to assess eligibility)

This data is collected through:

  • Our Eligibility Check Form (via Heyflow)
  • Our General Enquiry Form
  • Cookies and tracking technologies (see our separate Cookie Policy)

3. How We Use Your Personal Data

We collect and process your data for the following purposes:

  • To assess your eligibility for our services
  • To contact you regarding your enquiry
  • For lead generation purposes
  • For analytics and website performance monitoring (via Google Analytics, Google Search Console, Mouseflow)
  • For marketing and remarketing via Meta Pixel and TikTok Pixel
  • To retarget and serve you with relevant ads
  • For market research and improving our services

4. Lawful Basis for Processing

We rely on your consent to process your personal data for marketing, analytics, and lead generation purposes.

  • You provide consent when you submit your data through our eligibility form or enquiry form.
  • You may withdraw your consent or opt out of communications at any time by following the unsubscribe links in our emails and SMS messages.

5. How We Share Your Personal Data

We share your data with trusted third parties, including:

  • A trusted partner who will contact you by phone to qualify your enquiry
  • Our CRM and marketing automation provider (HighLevel CRM)
  • Our backup data storage (Google Sheets)
  • Advertising and analytics platforms such as Google, Meta, TikTok, and Mouseflow

Some of these partners may be located outside the UK/EEA. In such cases, we ensure that appropriate safeguards are in place (such as Standard Contractual Clauses) to protect your data.

6. How Long We Keep Your Data

We retain your personal data for up to 24 months from your last interaction with us.

  • If you do not engage with us during this time, your data will be securely deleted.
  • We may retain certain information longer if required to comply with legal obligations.

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

  • Access – Request a copy of the personal data we hold about you
  • Rectification – Request correction of inaccurate or incomplete data
  • Erasure – Request deletion of your data
  • Restriction – Request limits on how we process your data
  • Data portability – Request transfer of your data to another service provider
  • Objection – Object to processing based on legitimate interests, direct marketing, or automated decision-making
  • Withdraw consent – Withdraw your consent at any time

To exercise your rights, contact data@so-eco.co.uk.
We will respond within one month of receiving your request.

8. Security of Your Personal Data

We take appropriate security measures to protect your data from unauthorised access, disclosure, alteration, or destruction.

  • Access controls are in place on all systems storing personal data
  • Only authorised personnel have access to personal data
  • We regularly review our security practices

9. Children’s Data

Our services are not directed to individuals under 18. We do not knowingly collect data from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
We encourage you to review this policy regularly.

11. Contact Us

For any questions or concerns regarding this policy or how we handle your data, please contact us at:
Email: data@so-eco.co.uk
Address: Cotton Court Business Centre, Preston, PR1 3BY